You see the potential of your business doing well in an overseas market, and are gearing up for expansion plans. First impressions definitely count and second chances, if any, are extremely rare. Thus, it is important to gain in-depth knowledge of the market you are entering, particularly, the preferences and taboos of the local culture. This will help in facilitating a well formulated entry plan that can smoothen the path to success.
This presentation will explain the reasons why succeeding on the first attempt is so important when you are venturing overseas.
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