Brochures are great marketing tools used to sell your products and services. In a world dominated by digital and online marketing, traditional print brochures still continue to remain an effective tactic. They can be easily handed out, and your customers can carry them around and refer to them quickly at any time. Most importantly, they can be mass produced at low costs. As brochures have a limited amount of space on which to provide information, you can take the opportunity to fit the most important and engaging aspects of what your company does and has to offer.
Here’s what you need to know when designing a brochure:
What are the design objectives of your brochure?
Before you begin designing a brochure, it is important to first outline the objectives of your brochure. What are you trying to achieve through your brochure and its design? Once you have defined your objectives, you can design your brochure to fit those objectives.
For instance, if your objective is to grab the attention of readers and make an emotional connection, you would probably need to design a brochure that will make a meaningful impact on the reader.
Choose your layout and fold
Choose the fold of your brochure depending on how you want to organize your information. Typically, the front is used to command your reader’s attention about your product or service. The inner pages contain answers and more details. The last section provides a call-to-action and offers more contact information for your reader. Here are some types of brochure folds:
Get your copy right
Excellent copy is crucial to great brochure design. A copy that is kept simple, short and succinct allows your brochure’s design to shine even more. Include only the most engaging aspect of what your company does and has to offer, and exclude any information that is not relevant. This allows you to persuade your readers better. Remember, less is always more.
Design tips to make your brochure more effective
Here are some helpful design tips for when you get down to actually designing your brochure:
- Quality printing techniques can enhance your design and boost the message you are trying to convey: Examples of techniques for you to consider include die cut (cutting irregular shapes in the paper, which creates unusual effects) and spot UV coating (which can help create a glossy emphasis on certain words or images)
- Fonts: It is important to select the right fonts for your brochure, as fonts must be legible enough for readers to understand what they are reading. Typography, which is the visual art of written words, is an integral component of design. When done correctly, typography can enhance your brochure’s design.
- Type of paper: There are different types of paper to choose from, and you have to consider factors such as paper density and finish. For instance, a glossy finish will make your brochure look more elegant. It is important that the paper your select fits with your company’s brand image and the message that you are trying to convey.
There are numerous design companies that can assist you in designing a brochure. As a one-stop service provider, Verztec Consulting is one of the few global content consulting experts that offers content development and publishing services under one roof. VerztecPublish™, the design division of Verztec Consulting, combines the best in design and multilingual communications. We apply our diverse expertise to serving clients’ specific needs by taking a bird’s eye view of clients’ strategic needs and organizing the relevant expertise which work as one unified unit to achieve the objectives of clients.
Drop us an email at enquiry@verztec.com or call +65-6577 4646 for a discussion on design solutions that are tailored to your specific needs.
About the Writer
Far is a Senior Editor at Verztec Consulting. Writing and reading are two of her greatest passions in life. When she’s not writing, she either spends her time curling up in bed with a good book and a delicious mug of hot chocolate, or fantasizing about opening up a bookstore café in the future.