Tag Archives: localization

Harry Potter and the Illegal Translators

We have seen how erroneous translations have resulted in expensive damages for some of the world’s biggest corporations. Today, we will look at erroneous translations in a different light, a term loosely known as illegal translation. One famous example would … Continue reading

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Pitfalls to avoid when localizing your brand

Article Written by Catherine Cheong, Copywriter at Verztec Consulting In this age of Internet advancement, it is easy to acquire expertise in a broad range of subjects. Whatever information we are looking for is literally available at our fingertips with … Continue reading

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The importance of effective brand localization

Over the last few decades or so, we have seen how radically connected the world has become as a result of globalization of the world economy which has bought about greater benefits in terms of economics, politics and many other … Continue reading

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