Category Archives: Localization

Reaching New Markets through Transcreation

Posted on August 30, 2012 by admin

How do you reach customers who buy your products and services for completely different reasons than those in your home market? At some point, you will probably have to recreate or adapt your messaging and content through transcreation, a process … Continue reading →

Posted in Communications, Current Affairs, Global Content Management, Language, Localization | Tagged | Leave a comment

Singapore needs to reinvent itself to progress: PM Lee

Posted on August 27, 2012 by admin

By Olivia Siong dated 26th August 2012 SINGAPORE: Prime Minister Lee Hsien Loong, in his National Day Rally speech in Mandarin on Sunday, said Singapore will need to seize opportunities and reinvent itself to progress in the next 20 years. … Continue reading →

Posted in Communications, Current Affairs, Localization, Translation | Leave a comment

Importance of Website Globalization

Posted on August 17, 2012 by admin

Website globalization may have become a mainstream activity, but best practices are still not recognized or widely deployed. Site owners looking to improve their street cred on the international highways and byways need to look carefully in order to discern … Continue reading →

Posted in Communications, Current Affairs, Emergent Markets, Global Content Management, Language, Localization, Translation, Web and Technology | Leave a comment

From Cincy to Singapore: Why P&G, Others Are Moving Key HQs

Posted on July 26, 2012 by admin

By Jack Neff While Corporate Hubs Stay Put in West, More Marketers Are Relocating Major Divisions to Capitalize on Fast-Growing Regions. Call it the post-colonial era of marketing. After years of ruling their global empires from headquarters in the U.S. … Continue reading →

Posted in Communications, Current Affairs, Localization | 2 Comments

Establishing an Online Digital Presence for your Business – Part 2

Posted on November 3, 2010 by admin

In our previous blog post, we talked about approaches to take when setting up your corporate website. Now it is time to tell the world about your existence. The following sections will look into ways you could heighten awareness and … Continue reading →

Posted in Global Content Management, Localization, Web and Technology | 2 Comments