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Reach us at media@verztec.com and we'll get in touch with you soon. Articles from our CEO
- 01- The Forgotten Ones – Who’s looking after the welfare of your employees?
- 02- Five Steps to Build Your Company’s Digital COVID-19 Trojan Horse
- 03- Enabling Employees to Gain Financial Wellness
- 04- Addressing Singularity Fears of AI taking over the Workplace
- 05- Effective Leaders use Forgiveness as a unique Business Tool
Category Archives: Language
Importance of Website Globalization
Website globalization may have become a mainstream activity, but best practices are still not recognized or widely deployed. Site owners looking to improve their street cred on the international highways and byways need to look carefully in order to discern … Continue reading
Why ‘I am Sorry’ Doesn’t Always Translate
By William W. Maddux, an associate professor at Insead, Peter H. Kim, an associate professor at the University of Southern California’s Marshall School of Business, Tetsushi Okumura, a professor at Nagoya City University, and Jeanne M. Brett, a professor at Northwestern’s Kellogg … Continue reading
Posted in Language, Translation
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10 Proven Brain Benefits of Being Bilingual
By Tim Handorf These days, attaining fluency in two or more languages looks fabulous on college and job applications and presents opportunities in numerous corners of life completely denied to the monolingual. Old or young, however, bilingual individuals enjoy some … Continue reading
Posted in Communications, Language
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The Benefits of Bilingualism
By Yudhijit Bhattacharjee Staff Writer, Science Speaking two languages rather than just one has obvious practical benefits in an increasingly globalized world. But in recent years, scientists have begun to show that the advantages of bilingualism are even more fundamental … Continue reading
Posted in Communications, Language
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Singapore Tourism Board makes another mistake
By Lianhe Wanbao dated 15th January 2012 Yet another blooper has appeared in the Singapore Tourism Board’s (STB) promotional material. Omy’s tech blogger Lin De Yi wrote yesterday that he had discovered Singapore’s Chinese New Year being called “China’s New … Continue reading
What is in a Brand Name Part 3: Beyond Car Names
In the third and final part of this series where we examine how similar-sounding words can carry completely different meanings in other languages, we take a look at celebrity names and some unfortunate brand names. Suri Cruise, the daughter of … Continue reading
Posted in Communications, Language
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What is in a Brand Name Part 2: Inappropriate Car Names
Previously, we talked about words which have a different meaning in another language. Sometimes, when brands decide to launch their product in a foreign market, they neglect localization branding consulting. This can lead to marketing catastrophes as this blog post … Continue reading
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What is in a Brand Name Part 1: Is Tuna a Fruit or a Fish?
The answer is… Both! Most of us may know tuna as a type of fish. But tuna is indeed the name of a fruit in another language – Peruvian-Spanish. The Roman alphabet only has 26 letters but is utilized by … Continue reading
Posted in Communications, Language, Uncategorized
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Firms Ignore the Foreign Language Internet at their Peril
By Fiona Graham Technology of business reporter, BBC News When Pepsi launched in China, so the story goes, the translation of the slogan, ‘Come alive with the Pepsi generation’, promised consumers something a little different. Could Pepsi really bring their … Continue reading
Jose Mourinho – The Coach of the Decade, The Special one and The Translator?
Many of you know Jose Mourinho as one of the best football coaches in the world. Nicknamed “The Special One”, he is currently managing Real Madrid, and has helped clubs like Porto, Inter- Milan and Chelsea to the highest honor. … Continue reading
Posted in Communications, Language, Translation
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