Category Archives: Global Content Management

Importance of Website Globalization

Website globalization may have become a mainstream activity, but best practices are still not recognized or widely deployed. Site owners looking to improve their street cred on the international highways and byways need to look carefully in order to discern … Continue reading

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Harry Potter and the Illegal Translators

We have seen how erroneous translations have resulted in expensive damages for some of the world’s biggest corporations. Today, we will look at erroneous translations in a different light, a term loosely known as illegal translation. One famous example would … Continue reading

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Why Succeeding on the 1st attempt is so important when Venturing Overseas

You see the potential of your business doing well in an overseas market, and are gearing up for expansion plans. First impressions definitely count and second chances, if any, are extremely rare. Thus, it is important to gain in-depth knowledge … Continue reading

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Establishing an Online Digital Presence for your Business – Part 2

In our previous blog post, we talked about approaches to take when setting up your corporate website. Now it is time to tell the world about your existence. The following sections will look into ways you could heighten awareness and … Continue reading

Posted in Global Content Management, Localization, Web and Technology | 2 Comments

Establishing an Online Digital Presence for your Business – Part 1

The world as we know is becoming more and more digitized, It was not too long ago when the internet could only be accessed through immovable terminals, but technology advances such as wireless internet and the prevalence of mobile computing … Continue reading

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The severity of a misinterpreted message

We have seen how some brands have suffered severe consequences due to translation errors. Today, let’s look at how such mistakes can also affect the entertainment world, costing celebrities their career. This was what happened when ex-2PM member Jay Park … Continue reading

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Fine-tuning Your Brand for Foreign Markets

Article Written by Catherine Cheong, Copywriter at Verztec Consulting As we have established in our previous blog post “Pitfalls to avoid when localizing your brand“, localization is a complex process and companies need to adopt the right strategies to communicate … Continue reading

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Pitfalls to avoid when localizing your brand

Article Written by Catherine Cheong, Copywriter at Verztec Consulting In this age of Internet advancement, it is easy to acquire expertise in a broad range of subjects. Whatever information we are looking for is literally available at our fingertips with … Continue reading

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Considering colors for your multilingual website

Written by Kartika Angkawijaya, Assistant Team Lead, Information Technology at Verztec Consulting Pte Ltd When it comes to preparing for a multilingual website, one of the most important aspects to consider would be color; color is seen as a universal … Continue reading

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The importance of effective brand localization

Over the last few decades or so, we have seen how radically connected the world has become as a result of globalization of the world economy which has bought about greater benefits in terms of economics, politics and many other … Continue reading

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