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Reach us at media@verztec.com and we'll get in touch with you soon. Articles from our CEO
- 01- The Forgotten Ones – Who’s looking after the welfare of your employees?
- 02- Five Steps to Build Your Company’s Digital COVID-19 Trojan Horse
- 03- Enabling Employees to Gain Financial Wellness
- 04- Addressing Singularity Fears of AI taking over the Workplace
- 05- Effective Leaders use Forgiveness as a unique Business Tool
Category Archives: Communications
What is in a Brand Name Part 2: Inappropriate Car Names
Previously, we talked about words which have a different meaning in another language. Sometimes, when brands decide to launch their product in a foreign market, they neglect localization branding consulting. This can lead to marketing catastrophes as this blog post … Continue reading
Posted in Communications, Language
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What is in a Brand Name Part 1: Is Tuna a Fruit or a Fish?
The answer is… Both! Most of us may know tuna as a type of fish. But tuna is indeed the name of a fruit in another language – Peruvian-Spanish. The Roman alphabet only has 26 letters but is utilized by … Continue reading
Posted in Communications, Language, Uncategorized
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Firms Ignore the Foreign Language Internet at their Peril
By Fiona Graham Technology of business reporter, BBC News When Pepsi launched in China, so the story goes, the translation of the slogan, ‘Come alive with the Pepsi generation’, promised consumers something a little different. Could Pepsi really bring their … Continue reading
5 Reasons to Build Up Your Soft Skills
What will it take for you to find success in your career? The right educational qualifications, the appropriate technical skills and years of experience seem like a potent and surefire recipe for climbing up the career ladder, but there’s actually … Continue reading
Jose Mourinho – The Coach of the Decade, The Special one and The Translator?
Many of you know Jose Mourinho as one of the best football coaches in the world. Nicknamed “The Special One”, he is currently managing Real Madrid, and has helped clubs like Porto, Inter- Milan and Chelsea to the highest honor. … Continue reading
Posted in Communications, Language, Translation
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The World of One Screen: The Fusion of Social Media
Imagine a world where everyone you meet, every brand you use, and every company employee immediately enters your network. Imagine not having to “friend” or “like” anyone, but simply interacting with them – online or off brings them into your … Continue reading
Posted in Communications, Social Media, Web and Technology
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Building Up Public Relations in 5 Steps
Article Written by Catherine Cheong, Copywriter at Verztec Consulting As we have examined in a previous article, Public Relations (PR) can be a valuable tool in growing a business in a foreign market. Obviously, PR efforts cannot be transplanted wholesale … Continue reading
Posted in Communications, Marketing Communication
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