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Reach us at media@verztec.com and we'll get in touch with you soon. Articles from our CEO
- 01- The Forgotten Ones – Who’s looking after the welfare of your employees?
- 02- Five Steps to Build Your Company’s Digital COVID-19 Trojan Horse
- 03- Enabling Employees to Gain Financial Wellness
- 04- Addressing Singularity Fears of AI taking over the Workplace
- 05- Effective Leaders use Forgiveness as a unique Business Tool
Author Archives: admin
Building Up Public Relations in 5 Steps
Article Written by Catherine Cheong, Copywriter at Verztec Consulting As we have examined in a previous article, Public Relations (PR) can be a valuable tool in growing a business in a foreign market. Obviously, PR efforts cannot be transplanted wholesale … Continue reading
Posted in Communications, Marketing Communication
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Boosting Your Branding in a Foreign Market with Public Relations
Article Written by Catherine Cheong, Copywriter at Verztec Consulting When your company expands into a foreign market, public relations can give your business growth the extra momentum it needs. While advertising is effective in raising the visibility of your company … Continue reading
Verztec announces winner for “Create a Car Decal” contest
After a month of intense competition, the “Create a Car Decal” contest organized by Verztec Consulting has concluded. The contest received a resounding response of more than a hundred entries, garnering participation from people coming from different walks of life. … Continue reading
Posted in Social Media, Verztec
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Social@Verztec
In today’s post, we will take a break from our usual topics and focus on something that is more personal and heart-warming; yes we’re going to talk about us — the very people that work at Verztec Consulting! At Verztec … Continue reading
The severity of a misinterpreted message
We have seen how some brands have suffered severe consequences due to translation errors. Today, let’s look at how such mistakes can also affect the entertainment world, costing celebrities their career. This was what happened when ex-2PM member Jay Park … Continue reading
Posted in Global Content Management
Tagged 2PM, celebrity, culture, Korean Pop Star, misinterpretation, Translation
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The Importance of a Holistic Global Education
Going into the 21th century, education can no longer be encompassed within the boundaries of a classroom learning experience. In his recent speech at the International education Summit in Toronto, Education Minister Dr Ng Eng Hen said “We believe that … Continue reading
Posted in Current Affairs, Global Citizenship
Tagged China, classroom, education, entrepreneurship, global, learning
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Marketing Your Brand Effectively on Social Media
Article Written by Catherine Cheong, Copywriter at Verztec Consulting Now that the internet has become a permanent fixture of modern life, companies can no longer market their products and services in the same way as they used to. The internet … Continue reading
Posted in Social Media
Tagged Blendtec, branding, Comcast, IBM, marketing, social media, Starbucks, Sun Microsoft
16 Comments
5 Tips on Creating Effective and Sustainable Marketing Brochures
Written by Carrie Chen, Marketing Manager at at Verztec Consulting Pte Ltd The rise of globalization opens up more markets and opportunities. On the flipside, it establishes the pressing need to speak in your customers’ language to get their attention … Continue reading
Posted in Marketing Communication
Tagged effective, Globalization, marketing, Sustainability
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Fine-tuning Your Brand for Foreign Markets
Article Written by Catherine Cheong, Copywriter at Verztec Consulting As we have established in our previous blog post “Pitfalls to avoid when localizing your brand“, localization is a complex process and companies need to adopt the right strategies to communicate … Continue reading
Posted in Global Content Management
Tagged branding, copy, foreign markets, Translation, values
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Pitfalls to avoid when localizing your brand
Article Written by Catherine Cheong, Copywriter at Verztec Consulting In this age of Internet advancement, it is easy to acquire expertise in a broad range of subjects. Whatever information we are looking for is literally available at our fingertips with … Continue reading
Posted in Global Content Management
Tagged branding, culture, localization, pitfalls
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